Determine the strategic potential of Bready’s concept aimed at claiming the early morning delivery moment.
In just 3 months we ideated, built and launched a local beta phase which won over 2,000 customers and handled 10,000 deliveries.
Delivered-to-your-door services are rising year on year, with one exception, the early morning slot. That was the core idea of the Dutch start-up Bready: create the logistical capability to deliver what you need to get your day going.
There were a lot of barriers to overcome. Can we create a production cycle that can act fast enough to make an early morning delivery? How do we create the most efficient, yet flexible delivery route? And importantly – how will users respond to it.
Only a real-life test would give us the answers. And so, we invited Bready in-house to create and launch the most compact expression of the idea, yet something that was still completely viable. The sole goal was to test its real-world potential.
To accelerate the local beta phase, we invited the Bready team in-house. An intense and collaborative process, we worked through brand identity design, content creation, then set to work on launching the web-platform. In just 3 months, we created a custom back-end to process orders, handle production, generate the best delivery route and support delivery agents as well.
We collaborated with package designers, marketing and production experts, ideating, building and launching the concept from the ground up. The 4-month pilot phase resulted in 2,000 paying customers, 10,000+ deliveries and many insights on how to market and roll out the concept.
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