gebruikers

User research

By observing internet users’ behaviour on a daily basis, we know a great deal about what does and does not work.

Frequently asked questions

Why do visitors suddenly pull out during the ordering process?
Who visits our website for that matter?
What kind of online expectations do our target groups have?
How do users experience our website, and what do they run up against?

What is your question? …

User research pays off instantly

Research is not a goal in itself as far as we are concerned. The goal is to achieve results: higher conversion, more customer satisfaction and increased loyalty.

We use sound academic knowledge to deal with the daily challenge of finding answers to our clients’ research questions. The ultimate goal is to improve their online results.

A mixture of measurable, high-quality research

We conduct thorough, in-depth interviews with end users for some of our clients. For others, we concentrate more on a sharp analysis of web statistics. The key to success in most cases is a mixture of numbers and high-quality insight.

Our research sources

  • Web statistics: We often begin with web statistics. We analyse conversion, visitor behaviour and click paths.
  • Usability testing: We use real users to test the user-friendliness of websites, mobile apps and prototypes.
  • Online surveys: We ask website visitors about their profiles, reasons for visiting, satisfaction level and ideas for improvement.
  • Focus groups: We organize group discussions in order to get new ideas and test them. These discussions take place with real customers and good interviewers.

Our other services

Our cases

› all cases

  • case

    schiphol

    "Our new shopping experience not only dovetails precisely with the feeling we want to convey to our travellers, but also with our strategic objectives."
    See Schiphol Group case

    case

    wehkamp

    "Working closely with Jungle Minds enabled us to successfully translate our new brand strategy into a total redesign of wehkamp.nl in a short period of time."
    See Wehkamp.nl case

  • case

    zwitserleven

    "We made a new site based on the target groups we want to serve. The tests that we conducted with Jungle Minds were an essential part of this."
    See Zwitserleven case

    case

    dsm

    "With its new positioning and branding, DSM has taken a step towards becoming a more client-driven, dynamic and transparent company. DSM’s expertise, products and services will enable ..."
    See DSM case

Articles about user research

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