conversie

Conversion optimization

Better conversion means continuously measuring, analysing and optimizing online results.

Frequently asked questions

How can I improve the website’s conversion rate?
How can we increase the productivity of our online marketing budget?
How can we generate a fuller shopping basket?
How can we reduce the number of people who pull out during the ordering process?

What is your question? …

First step: a razor-sharp conversion analysis

We begin by conducting razor-sharp analyses. Where are the conversion opportunities? We gather detailed web statistics, examine the website and scan the online marketing environment. We analyse the competitor and listen closely to our users. They are the ones who ultimately determine success after all. If they are in doubt, conversion will fail.

Develop a concrete improvement plan

The insights gained from the analysis are used to develop a conversion improvement plan. What can we do tomorrow, and what next month? Every day, we work together with our clients, copywriters, designers and developers on improving pages, functions and texts. Seeing the results of an A/B test every single day is especially inspiring and instructive.

Our conversion approach

  • Conversion scan: We analyse the impact of online marketing activities, the bounce rates, the conversion numbers and the click paths.
  • Conversion improvement plan: We use the insights gained from the conversion analysis to develop a concrete plan for improvement, after which we design or redesign pages.
  • Dashboards and tests: Results are charted in online dashboards. We also use A/B tests in order to experiment and test ideas.
  • Improvement team: We prefer to work in small teams, consisting of a web analyst, designer, copywriter, e-commerce specialist and a developer.

 

Our other services

Our cases

› all cases

  • case

    schiphol

    "Our new shopping experience not only dovetails precisely with the feeling we want to convey to our travellers, but also with our strategic objectives."
    See Schiphol Group case

    case

    wehkamp

    "Working closely with Jungle Minds enabled us to successfully translate our new brand strategy into a total redesign of wehkamp.nl in a short period of time."
    See Wehkamp.nl case

  • case

    zwitserleven

    "We made a new site based on the target groups we want to serve. The tests that we conducted with Jungle Minds were an essential part of this."
    See Zwitserleven case

    case

    dsm

    "With its new positioning and branding, DSM has taken a step towards becoming a more client-driven, dynamic and transparent company. DSM’s expertise, products and services will enable ..."
    See DSM case

Articles about conversion optimization

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