Web analytics

ServicesInsightsWeb analytics

Web statistics (or web analytics) allow you to monitor your visitors’ web behaviour. A web-statistic package is key for determining and improving your online success rate.

Web analytics software enables you to discover the following:

• Where your visitors come from
• Which online campaigns result in a positive return on investment (ROI), such as Google Adwords, affiliate marketing, social media
• How long visitors spend on your site, how many and which pages they view
• When visitors abandon the order or request process
• Which visitor segments are the most valuable to you
• Which pages, texts or images lead to higher conversion

Answers to these questions will enable you to immediately optimize your website and campaigns. Sometimes, additional analysis is necessary. After all, web statistics indicate what is going on, but as yet they don’t indicate why. Jungle Minds’ experienced consultants can discover, based on an expert review or usability test, how your site can be subsequently improved.

Web analytics software enables you to discover the following:

• Determining your sites KPIs: what do you consider worth measuring?
• Choosing the most suitable statistics package (e.g. Google Analytics, Omniture, Sitestat, OneStat, DART)
• Setting up a statistics package
• Training your employees to use the selected package
• Analyzing your reports and suggesting concrete proposals on how to improve your website or campaigns

Why Jungle Minds

In addition to our expertise in providing and interpreting web statistics, we have extensive experience testing and optimizing websites. We frequently combine web statistics with other types of research, which is a decided advantage compared to other research agencies. We don’t view web analytics as a goal but as a means to actually increase the success of your website.

Our specialties

• E-commerce
• Lead generation
• Online communication
• Publishing
• Internal communication