Jungle Minds has extensive experience in defining persona profiles. A persona is a description of an archetypal user of your website. We bring these personas to life by giving them a name and a face. You can start using personas at an early stage of the development process. It will help you to see things from the customers’ viewpoint, and to structure and design the website according to their perceptions.
Why Jungle Minds
Our professionals are experienced in effectively defining personas. Together with you, we examine your case in depth in order to establish your most important target groups. We study their user situations, attitudes, needs, wishes and expectations and translate them into specific visitor types or personas.