Insights through research

Our Insights department provides the knowledge required to improve your online results and increase customer satisfaction.

Personas

Jungle Minds has ample experience in defining personas. A persona is a description of an archetypical user of your website. We bring the persona to life by giving him or her a name and a face. Personas can be used in every stage of the development process. They help you take the user perspective as starting point for structuring and shaping your website.

Personas

Why Jungle Minds

At Jungle Minds we are very experienced in defining personas. Together with you we will determine the most important target groups. We study their user situation, attitude, needs, wishes and expectations, and translate these to specific personas.

What makes us different?


  • We have ample experience with all forms of research
  • We have the techniques, experience and knowledge to study any website and target group
  • We performs tests wherever you want, in our own usability lab, but also on location or online (remote testing)
  • We find problems and translate these to realistic solutions

Visible results

ING Bank
An integrated multi-channel concept for ING Bank Personal Banking that enables a more personal service for clients now and in the future.

Our approach

Schiphol Group
A crystal-clear interaction design that optimally serves the target groups, both from a business and user vantage point. Moreover, Schiphol now has a development path for new content and functionalities for the medium to long term.

Our approach

AFC Ajax
A more visual, interactive and user-friendly Ajax website with an integrated video environment and innovative video player. Articles and videos are optimally disseminated to and within the social communities, as a result of which Ajax has achieved maximum online reach.

Our approach

OCW
Clear and measurable objectives based on the web strategy and convenient reporting formats that enable OCW to continuously monitor the website’s effectiveness and carry out necessary improvement measures.

Our approach