Focus group & in-depth interview
At Jungle Minds we are specialized in focus group research. A focus group is an informal gathering of people, in which a discussion leader determines their opinions and perceptions. The opinions of partakers in a focus group generate valuable input for the website development or a strategy or design concept.
Why Jungle Minds
Our research all have academic degrees and have ample experience in organizing and leading focus groups. We study the needs, expectations and wishes of the user. You are invited to witness these group studies from our observation room. The insights generated in these studies determine the success of your website.
What makes us different?
- We have ample experience with all kinds of research
- We have the techniques, experience and knowledge to study any website and target group
- We perform tests wherever you want, in our usability labs, in your office or online
- We find problems and translate these to realistic solutions
Our expertises:
What makes us different?
- We have ample experience with all forms of research
- We have the techniques, experience and knowledge to study any website and target group
- We performs tests wherever you want, in our own usability lab, but also on location or online (remote testing)
- We find problems and translate these to realistic solutions