Eye tracking
Jungle Minds has advanced eye tracking equipment that records the viewing behaviour of visitors by means of cameras built into a monitor that track eye movements. By analyzing and combining the eye movements of different people we can detect patterns in their viewing behaviour. The study results in so-called heat maps (see screenshot) that visually indicate what the user is looking at most.
Jungle Minds usually combines eye tracking with a usability test in order to arrive at optimal improvement suggestions that will noticeably improve your website.
Reasons for deploying eye tracking:
- Insight into what the visitor is actually looking at
- Insight into viewing sequence
Screenshot: an example of a heat map. The red areas (hot spots) indicate the places that visitors viewed the longest.
Why Jungle Minds
All of our professionals are scientifically trained and have extensive experience in eye tracking. We study the user’s actual behaviour, wishes, needs and expectations. This insight largely determines the future success of your website. We do not try to impress you with bulky reports, but formulate concrete and feasible improvement suggestions.
We are able to conduct eye tracking during any stage of the development trajectory, in combination with usability testing.
Our expertises:
What makes us different?
- We have ample experience with all forms of research
- We have the techniques, experience and knowledge to study any website and target group
- We performs tests wherever you want, in our own usability lab, but also on location or online (remote testing)
- We find problems and translate these to realistic solutions