Insights through research

Our Insights department provides the knowledge required to improve your online results and increase customer satisfaction.

Content analysis

Jungle Minds experts are experienced in evaluating the text content of your website, also called a content analysis.

We provide answers to the following concrete questions:

  • Are the texts suitable for the web?
  • Does your target group understand the texts?
  • Do the texts have the desired effect?
  • Do the texts dovetail with your positioning and strategic objectives?

Result: effective web texts that meet the target group's information needs.

Content Analyse

Why Jungle Minds

Our professionals have extensive experience in analyzing web content. We know the rules and guidelines for writing web texts and can apply them effectively to your content. We detect ambiguities in, for example, text structure, sentence construction or word usage. Result: optimum readability that translates into maximum effect among your target group.

What makes us different?


  • We have ample experience with all forms of research
  • We have the techniques, experience and knowledge to study any website and target group
  • We performs tests wherever you want, in our own usability lab, but also on location or online (remote testing)
  • We find problems and translate these to realistic solutions

Visible results

Schiphol Group
A crystal-clear interaction design that optimally serves the target groups, both from a business and user vantage point. Moreover, Schiphol now has a development path for new content and functionalities for the medium to long term.

Our approach

AFC Ajax
A more visual, interactive and user-friendly Ajax website with an integrated video environment and innovative video player. Articles and videos are optimally disseminated to and within the social communities, as a result of which Ajax has achieved maximum online reach.

Our approach

OCW
Clear and measurable objectives based on the web strategy and convenient reporting formats that enable OCW to continuously monitor the website’s effectiveness and carry out necessary improvement measures.

Our approach

ING Bank
An integrated multi-channel concept for ING Bank Personal Banking that enables a more personal service for clients now and in the future.

Our approach