Insights through research

Our Insights department provides the knowledge required to improve your online results and increase customer satisfaction.

Card sorting

Jungle Minds regularly applies the card sorting method in its consulting activities. Users help you to determine the structure of your new website by grouping together cards that display website subjects. The result provides input for the navigation of your website and guarantees that visitors can find information quickly and easily.

Card sorting

Why Jungle Minds

Our professionals have extensive experience in applying the card sorting method. We can easily deploy this technique within your development trajectory. This creates clear insight into how the target group clusters information and what terminology they use.

What makes us different?


  • We have ample experience with all forms of research
  • We have the techniques, experience and knowledge to study any website and target group
  • We performs tests wherever you want, in our own usability lab, but also on location or online (remote testing)
  • We find problems and translate these to realistic solutions

Visible results

Schiphol Group
A crystal-clear interaction design that optimally serves the target groups, both from a business and user vantage point. Moreover, Schiphol now has a development path for new content and functionalities for the medium to long term.

Our approach

ING Bank
An integrated multi-channel concept for ING Bank Personal Banking that enables a more personal service for clients now and in the future.

Our approach

OCW
Clear and measurable objectives based on the web strategy and convenient reporting formats that enable OCW to continuously monitor the website’s effectiveness and carry out necessary improvement measures.

Our approach

AFC Ajax
A more visual, interactive and user-friendly Ajax website with an integrated video environment and innovative video player. Articles and videos are optimally disseminated to and within the social communities, as a result of which Ajax has achieved maximum online reach.

Our approach