Our user research is professional and reliable. We study your visitors’ behaviour and formulate concrete improvements that will produce measurable results.

The employees of Insights are specialized in conducting focus group sessions. A focus group is an informal meeting of persons headed by a discussion leader who determines the opinions and perceptions of the participants. The participants’ views provide valuable input for the development of a website as well as a strategy or design concept.

Jungle Minds has extensive experience in defining persona profiles. A persona is a description of an archetypal user of your website. We bring these personas to life by giving them a name and a face. You can start using personas at an early stage of the development process. It will help you to see things from the customers’ viewpoint, and to structure and design the website according to their perceptions.

Jungle Minds regularly applies the card sorting method in its consulting activities. Users help you to determine the structure of your new website by grouping together cards that display website subjects. The result provides input for the navigation of your website and guarantees that visitors can find information quickly and easily.

Jungle Minds has advanced eye tracking equipment that records the viewing behaviour of visitors by means of cameras built into a monitor that track eye movements. By analyzing and combining the eye movements of different people we can detect patterns in their viewing behaviour. The study results in so-called heat maps (see screenshot) that visually indicate what the user is looking at most.

Jungle Minds experts are experienced in evaluating the text content of your website, also called a content analysis.

It is important that you and your employees are able to work efficiently with your Content Management System (CMS). Jungle Minds has executed numerous CMS tests in recent years – and with excellent results. Based on our research, the user-friendliness of many a CMS has been optimized.

An online survey enables you to interview a large group of people visiting your website in a short time.

Jungle Minds is highly experienced in executing expert studies. Our professionals provide an external, objective view. Their wealth of knowledge and experience enables us to analyze your website thoroughly. We present effective solutions for the problems observed. Expert studies can be conducted at any stage of the website development process.

Web statistics (or web analytics) allow you to monitor your visitors’ web behaviour. A web-statistic package is key for determining and improving your online success rate.