Articles for online marketing and communication. http://www.jungleminds.com/ Copyright (c) 2009, JungleMinds.nl EN http://www.jungleminds.com/publications/articles/to_respond_or_not_to_respond%3F_considerations_for_orm To listen, be present and perhaps take action. Key words when it comes to social media and online reputation management (ORM). Easily said, and difficult to dispute. And yet few people actually venture into an active dialogue. How can one best engage in this kind of dialogue? Are the traditional PR and press services adequate? In this article, I’ll be looking at how you can respond to buzz. Depending on the consumer’s motive and the impact that such a message will have on your brand. Wed, 17 Jun 2009 14:26:13 +0200 http://www.jungleminds.com/publications/articles/business_case_for_the_corporate_website Most corporate website projects lack a solid business case. Organizations consider it awkward to express the benefits of online corporate communication in terms of money and therefore tend to conveniently omit it. That’s a missed opportunity. This article describes in broad outlines the advantages of a business case for the corporate website and offers practical suggestions on how to prepare one. Tue, 19 May 2009 13:30:43 +0200 http://www.jungleminds.com/publications/articles/orm%3A_more_than_just_setting_things_right Managing your online reputation is more than just monitoring negative messages in social media and responding to them. Or keeping your search engine results clean of negative reporting (search engine reputation management). Online reputation management is more than merely setting a few things right when problems arise. So following is a summary of all the different options for online reputation management (ORM) to help you optimize your company’s image. Tue, 07 Apr 2009 10:44:21 +0200 http://www.jungleminds.com/publications/articles/four_important_insights_for_communicating_csr_online Corporate Social Responsibility (CSR) – as a corporate, there’s just no way of avoiding it these days. In order to demonstrate your company’s responsibility towards other people, the environment and business operations, you have to communicate this to your stakeholders. Websites are an excellent platform for achieving this. But how do you provide CSR information online? In this article, we discuss four important insights on how to generate highly effective ways of communicating CSR information online. Wed, 25 Mar 2009 12:00:00 +0200 http://www.jungleminds.com/publications/articles/effective_recruiting_via_a_weblog I recently read the following on a site: 'Working at company X is characterized by collaboration, development and respect.' Unfortunately, these kinds of platitudes are frequently found on recruitment sites under navigation items such as 'our culture'. The section in question, however, is often padded with standard stories, vague visions and features that could describe just about any company. Tue, 24 Feb 2009 10:28:57 +0200 http://www.jungleminds.com/publications/articles/future_corporate_vision%2C_expressed_online Today, all corporates are expected to present a clear vision. How do they view the future of their organization? How do they view the market and their position in it? This certainly holds true for the major energy suppliers. They play a key role in the future of our planet and show online that they take this role seriously. Their activities can be an inspiration for every corporate website. Learn from a number of online best practices of key energy suppliers: Tue, 27 Jan 2009 12:04:30 +0200 http://www.jungleminds.com/publications/articles/an_easy_way_to_discover_who_your_website_visitors_are A good corporate website is an essential tool for informing your stakeholders. But which stakeholders are actually visiting the website, and for what reasons? What wishes and expectations do website visitors have, and to what extent is the website effective in anticipating these needs? An online survey can provide answers to these questions. Sun, 04 Jan 2009 13:30:00 +0200 http://www.jungleminds.com/publications/articles/which_hat_does_a_ceo_wear_online%3F According to the OSIRIS database there are about 46,000 listed companies in the world. This means that there are at least as many CEOs who must answer to shareholders. Frequently, CEOs do not have a very prominent presence on corporate websites. But isn’t there – especially in these uncertain times – a greater demand for visible and, particularly, for accessible CEOs? In this article, we will present four inspiring examples of visible CEOs. Tue, 02 Dec 2008 12:00:00 +0200 http://www.jungleminds.com/publications/articles/jungle_rating_from_now_on_jungle_minds We launched Jungle Rating eight years ago. There seemed to be a demand for an independent agency that helps companies improve their online results. Our challenge was to lay bare the laws of the internet. Tue, 25 Nov 2008 12:00:00 +0200 http://www.jungleminds.com/publications/articles/communication_as_first_aid_in_damaged_reputation Nowadays, everyone demands respect. As if you were automatically entitled to it. My grandmother used to say that you had to earn respect. I think the same holds true for trust. That, too, is something you have to earn. In the case of companies, the trust of their stakeholders is no longer something to be taken for granted. This autumn, it's not only the leaves that are falling, but banks as well. Share prices are plummeting and faith in a good outcome is nowhere in sight. What can companies do to restore this trust? And which role does the corporate website play in this endeavour? Tue, 11 Nov 2008 11:24:05 +0200