Artikelen over online marketing & communicatie, frequentie ongeveer tweemaal per week http://www.jungleminds.com/ Copyright (c) 2012, JungleMinds.nl NL http://www.jungleminds.com/publications/articles/online_annual_reports_for_dummies_and_ipadders In 2011 there were more, but luckily also better, online annual reports. How can companies make optimal use of the features available in online reports? What makes visitors, who come in all shapes and sizes, happy? Following are three interesting trends in digital reporting, aimed at both dummies and iPadders, which show that reporting can be more visual, simpler and iPad-proof. Thu, 28 July 2011 16:00:00 +0100 http://www.jungleminds.com/publications/articles/results_preliminary_research_fd_henri_sijthoff-award_2011 The results of the preliminary research for the FD Henri Sijthoff-Award have been announced. Please have a look at the most important findings and the list of selected companies. Thu, 30 June 2011 11:00:00 +0100 http://www.jungleminds.com/publications/articles/digital_opportunities_in_mum_marketing Whether she’s a super mum, a slummy mummy or just a good-enough-mum, almost every mother is online. She gathers information, gets advice, or buys baby and children’s products. What does she encounter there? What disappoints her? And, above all: how can the mum marketer best tap into this group? Thu, 14 April 2011 09:00:00 +0100 http://www.jungleminds.com/publications/articles/social_media_applied_in_every_stage_of_the_purchasing_process 2010 was the year that social media definitely established itself in the e-commerce landscape. The various social platforms have been viewed as the ‘great new promise’ for web shoppers for quite some time. But now, clever applications have been supported with impressive figures. Social media have matured from being a hype to a powerful instrument that online shoppers can benefit from during every step of their purchasing process. Following is a summary of the most successful ‘social’ e-commerce cases in 2010: Mon, 14 February 2011 09:00:00 +0100 http://www.jungleminds.com/publications/articles/say_more_with_infographics A picture is worth a thousand words. Infographics combine word and image and thus probably convey even more. Infographics are gaining momentum. A look at Google Trends shows their spectacular rise since 2009. This article will present an overview of inspiring applications of infographics and animations for web shops, publishers and corporate websites. Wed, 15 December 2010 18:00:00 +0100 http://www.jungleminds.com/publications/articles/financial_communication%3A_online_vs_print TNT scored highest in a study conducted for the 2010 FD Henri Sijthoff Award. This study evaluated the quality of online financial reporting on forty websites of listed companies. Jungle Minds, an internet consultancy agency, conducted this study for the eighth year in a row. One of the trends that Jungle Minds noticed was the rise of the online annual report. This article presents an overview of the most significant benefits of online annual reports as compared to print versions. Mon, 01 November 2010 12:00:00 +0100 http://www.jungleminds.com/publications/articles/the_personal_corporate_website More and more often, you can determine yourself how and when you view online content. Think of RSS feeds, for example, or e-mail alerts, pod- and vodcasts and personal homepages, such as iGoogle. Corporate websites can also make clever use of these personalization options. This article looks at opportunities for online communication. Tue, 26 October 2010 18:00:00 +0100 http://www.jungleminds.com/publications/articles/the_mobile_corporate_website More than 1.5 billion people will have access to fast (3G) internet on their mobile phones next year. More and more companies are therefore using the opportunity arising as a result of this development to reach their target group through this channel. The mobile corporate website is still in its infancy. Our annual research into the financial communication of Dutch listed companies shows that almost one out of four corporate websites also offers a mobile alternative. This article presents inspiring ideas about how to use a mobile website. Mon, 27 September 2010 18:00:00 +0100 http://www.jungleminds.com/publications/articles/who_is_the_source%3F_online_communication_developments In early September 2010, Associated Press (AP), an American newsgathering agency, announced stricter guidelines in the area of source acknowledgement. From now on, the sources of all media, including blogs, will need to be acknowledged. If a news item is scooped by another source and subsequently treated in more detail by AP, then the original source has to be mentioned as well. Blogs are therefore being recognized as a serious source, and bloggers as legally entitled parties. AP’s new guideline is a response to changes in newsgathering as a result of social media. This article presents an impression of how corporate communications have adopted social media. Mon, 20 September 2010 12:00:00 +0100 http://www.jungleminds.com/publications/articles/results_of_the_preliminary_research_for_the_2010_fd_henri_sijthoff_award The results of the preliminary research conducted on behalf of the 2010 FD Henri Sijthoff Award have been announced. Check out the most important findings and the list of selected websites. Tue, 25 May 2010 12:00:00 +0100