Articles for online marketing and communication. http://www.jungleminds.com/ Copyright (c) 2010, JungleMinds.nl EN http://www.jungleminds.com/publications/articles/google_sidewiki_turns_corporate_websites_into_social_platforms Everywhere on the internet, something can be posted about your brand or organization that may have an impact on your overall reputation. Since recently, even your own corporate website is no longer a safe haven. It has been transformed into a social medium owing to the advent of Google Sidewiki. This article describes the dangers and offers some pointers for corporate communication. Thu, 19 Nov 2009 11:06:23 +0200 http://www.jungleminds.com/publications/articles/recruitment_websites_in_2015%3A_what_does_the_future_hold%3F What will recruitment websites look like in 2015? What can job applicants expect? At present, the quality of recruitment websites still leaves a lot to be desired. Nevertheless, there are still plenty of opportunities for satisfying online applicants in 2015. Tue, 03 Nov 2009 14:17:23 +0200 http://www.jungleminds.com/publications/articles/a_good_orm_strategy_is_internally_focused Suppose you have a perfect Online Reputation Management (ORM) strategy. It’s simple (it fits on the back of a cigar box), it has crystal-clear priorities, visionary ideas, and you are fully aware of what you have to respond to and how to do it. After all, you prepared your buzz basics well, and you developed your ORM strategy so that it dovetails with your organization’s overall strategy. Nonetheless, that doesn’t mean you’re there yet: there’s no point in monitoring everything and figuring out how to respond if your staff and management aren’t ready yet. As Martin Kloos indicates in his methodology for developing social media strategies, only 20% of it is about technology and tools, while 80% is about the organization and the processes. The crux of an effective ORM strategy is that you develop a parallel internal strategy. Thu, 10 Sep 2009 10:35:06 +0200 http://www.jungleminds.com/publications/articles/annual_report%3A_necessity%2C_explanation_and_pride It’s September, the nights are getting longer and the company’s figures are starting to take shape. In short, for many companies the annual report season has dawned again. Wed, 09 Sep 2009 10:15:41 +0200 http://www.jungleminds.com/publications/articles/the_2009_annual_report_season%3A_are_you_ready%3F For many companies, 2009 will ultimately go down in ‘the books’ as a turbulent year. And in a period of a few months it will be time again to publish company results. The 2009 annual report season is just around the corner, and more than ever before stakeholders will want to know how your company has performed last year. The question companies will ask themselves is: how can I present my stakeholders with an ideal annual report? More and more frequently, company results are being published online. But what exactly does publishing your annual report online entail? Here is a brief refresher session for the coming season. Tue, 11 Aug 2009 11:13:26 +0200 http://www.jungleminds.com/publications/articles/responsibility_on_corporate_sites%3A_precaution_rather_than_looking_ahead Listed companies play it safe. They frequently use their corporate websites to protect themselves, rather than communicating their ambitions for the future. This emerged from Jungle Minds’ preliminary research for the 2009 FD Henri Sijthoff Award. Wed, 15 Jul 2009 10:10:32 +0200 http://www.jungleminds.com/publications/articles/to_respond_or_not_to_respond%3F_considerations_for_orm To listen, be present and perhaps take action. Key words when it comes to social media and online reputation management (ORM). Easily said, and difficult to dispute. And yet few people actually venture into an active dialogue. How can one best engage in this kind of dialogue? Are the traditional PR and press services adequate? In this article, I’ll be looking at how you can respond to buzz. Depending on the consumer’s motive and the impact that such a message will have on your brand. Wed, 17 Jun 2009 14:26:13 +0200 http://www.jungleminds.com/publications/articles/business_case_for_the_corporate_website Most corporate website projects lack a solid business case. Organizations consider it awkward to express the benefits of online corporate communication in terms of money and therefore tend to conveniently omit it. That’s a missed opportunity. This article describes in broad outlines the advantages of a business case for the corporate website and offers practical suggestions on how to prepare one. Tue, 19 May 2009 13:30:43 +0200 http://www.jungleminds.com/publications/articles/orm%3A_more_than_just_setting_things_right Managing your online reputation is more than just monitoring negative messages in social media and responding to them. Or keeping your search engine results clean of negative reporting (search engine reputation management). Online reputation management is more than merely setting a few things right when problems arise. So following is a summary of all the different options for online reputation management (ORM) to help you optimize your company’s image. Tue, 07 Apr 2009 10:44:21 +0200 http://www.jungleminds.com/publications/articles/four_important_insights_for_communicating_csr_online Corporate Social Responsibility (CSR) – as a corporate, there’s just no way of avoiding it these days. In order to demonstrate your company’s responsibility towards other people, the environment and business operations, you have to communicate this to your stakeholders. Websites are an excellent platform for achieving this. But how do you provide CSR information online? In this article, we discuss four important insights on how to generate highly effective ways of communicating CSR information online. Wed, 25 Mar 2009 12:00:00 +0200