YOO-HOO, YAHOO!

Company: YahooTrend: The Marketing MachineSubject: Press

What do you see?

Yahoo’s Press Room is a true jewel. Of course the basics are present: press releases, key company facts, pictures and logos, press contact information and a link to product demos and information for trade press.

But they offer much more than this:
Even broadcast companies will find something to their liking in the ‘broadcast room’ for professional press. Either digitally or by ordering a reel of film online. Interesting insights are available on the company blog. An inside view is offered via the Headquarters Tour video. It shows the building, offices, desks, people, and – not to be underestimated – the smashing coffee corner.

And as ‘Yodel loud, yodel proud’ is Yahoo’s motto, awards and achievements are promoted in the press room as well.

Why is it effective?

Yahoo understands that journalists want useful information in all kinds of shapes and sizes, depending on which medium they write / create for. They might need a CEO quote and a picture for a newspaper article, or a fun fact and an embeddable video for a blog.

Yahoo also understands that people other than journalist might occasionally visit their news room as well. For interested Yahoo customers or fans, the tour and interesting facts are definitely a feast for the eye.

What’s next?

Traditional media, such as newspapers, are shifting towards a multimedia approach. The publisher that traditionally only published a newspaper now has a radio station, a website and an (online) TV station. This means journalists will require input in different formats as well. Freely distributable and embeddable content is key.

The news room of the future is the journalist’s library and candy store. Before committing his thoughts to paper, he will definitely do some window-shopping there. After which he will of course still put his critical pen to paper.