The journalist's playground

Company: CiscoTrend: The Marketing MachineSubject: Press

What do you see?

Cisco offers journalists a variety of topical and factual information. Where to start?

News, divided into different categories: technology news, industry news, world news, partner news and corporate news. All accessible and searchable through an intelligent filter. The filter is based on the behaviour and ratings of other visitors.
Cisco in the news: links to external sources, writing about Cisco.
Top stories: several interesting stories highlighted. With links to accompanying documents, blogs, videos and podcasts.
And an abundance of options with each article: share, e-mail, print, RSS, subscribe and rate this story.
And last but not least: corporate information, made relevant for journalists: acquisitions and company milestones in flash and PDF.

Would the journalist not be in a hurry to make his deadline, he would surely hang around in this news room forever!

Why is it effective?

Cisco offers journalists an extremely extensive amount of information, in a highly accessible way, in different formats. It is up to the visitor to decide in which shape he would like to acquire the information: in text, in sound , in video, on his computer, PDA or mobile phone. A showcase of data portability.

What’s next?

Many corporate websites use their news room to merely provide journalists with the latest press releases. A pity, as the purpose – and value – of this section could easily be expanded. Your website enables you to communicate topical information, views and opinions to a large audience. In the case of Cisco Systems, which is truly a market leader, and which possesses such a wealth of technical knowledge, this role fits them like a glove. Of course, traditional media will always remain, but a good news room could alleviate this burden somewhat and become a primary news source for corporate stakeholders.