TeliaSonera top of mind as a market expert

Company: TeliaSoneraTrend: The VisionSubject: Press

What do you see?

Teliasonera is a listed provider of telecommunications services from Sweden and Finland. The company recently conducted major research on trends and developments in the field of mobile telecommunications. The report is published in the press section of Teliasonera’s corporate website and contains:

5 key insights into mobile communications
User interviews, describing the role of mobile communications in their daily lives
A statistics database, enabling users to select, download and export relevant data and graphs from the research

The report can be used as a stand-alone website or downloaded as a PDF.

Why is it effective?

Many companies use their press section to inform the financial press by providing general company information, financial publications and press releases. Teliasonera, being a listed company, also fulfils these essential requirements.

But the Nordic company also uses its press section to display business expertise and market knowledge. This increases the likelihood that general and trade press will write about the research and contact Teliasonera in the nearby future for additional information and knowledge.

Teliasonera has thought about different user needs as well and has consequently published the report in various formats: HTML, downloadable PDF and exportable JPG diagrams.

What’s next?

Using the corporate website as a means of distributing market knowledge, research reports, vision and trends is not widespread yet. Taking into account the information needs of general and trade press as well, we expect more companies to use their corporate website as a means of truly demonstrating, distributing and sharing their knowledge.