Dive into Siemen's R&D

Company: siemensTrend: The VisionSubject: Branding

What do you see?

Siemens shows that it is ahead of the crowd, by offering a dedicated Research & Development section on its corporate website. This section is dedicated to innovation and inventions.

Siemens informs its stakeholders in every possible way about its research and development activities. Those interested in discovering what Siemens has done to improve the detection of tumours get a complete explanation on the newly developed ultrasound software on the right-hand side of the page. To name a few features: several press releases and imagery, a video about forty years of ultrasound techniques and health-care trend reports.

But Siemens offers more: it introduces several outstanding company inventors, it reminds us of upcoming conferences and it points visitors to publications they might be interested in. The company mentions the amount of patents, and even persuades visitors to apply at Siemens R&D in the recruitment section.

Why is it effective?

Siemens builds a positive brand experience that dovetails with their innovative identity. The website is effective because it offers comprehensive information in a well-structured way, using many photos and videos. Moreover, because of the Strategy & Vision section, Siemens does not only show facts and feats but also presents a clear vision on innovation. This includes a ‘Future Study’ to identify promising technologies and future consumer wishes. The result is a coherent vision of tomorrow's world.

What’s next

More and more companies will start to realize that they have to provide a clear vision of the future. How will they maintain their reason for existence in the years to come?

A dedicated R&D website section will influence corporate stakeholders’ perception of the company.