Irrefutable proof: why work for Pepsi?

Company: PepsiCoTrend: The SimplicitySubject: Recruitment

What do you see?

Pepsi Company provides practical and applicable information for job candidates. Benefits explicitly mentioned. As a member of the Pepsi family, you get dental insurance, retirement, savings and stock plans, but also a discount on tickets to Broadway Shows.

Moreover, the section called ‘Taste the Success’ creates the prospect of a challenging career path, thereby persuading top-notch candidates to apply. The almost mathematic ‘career growth model’ shows that PepsiCo leadership will transform functional excellence, knowledge of the business and critical experiences into long-term career growth.

Why is it effective?

It’s not enough to merely give someone a vague notion of why they should work for a given company. Research shows that ‘concrete’ aspects are equally influential in helping people decide who to work for. Salary, fringe benefits and career paths play a decisive role.

Pepsi is being clear, comprehensive and they meet candidates’ information demands.

What’s next?

We have to give Pepsi a dash of criticism, since the benefits have not been made very specific nor divulged in detail.

oreover, the company could provide insight into the benefits per position or even per vacancy. That’s something candidates would like to know.

Benefit shopping will rise. When taking this best practice to the next level, we foresee a co-creating tool for benefits or career paths. The candidate can envision his picture-perfect career path before even applying. And the true careerist could even put together his ideal package of benefits in an online benefits shop.