In our advisory work, we come across many best practices in online corporate communications. We have linked 21 best practices to the major trends in online communications.
Discover the best practices of 2009 and get inspired!
The Vision
Apart from purely factual data, visitors expect companies to present their vision on their performance, as well the social, economical and political environment in wich they operate.
The Experience
The tabloidization of media is on the rize. This is having an impact on online communications as well. Websites need to communicate in a more visually engaging manner, and not concentrate purely on text.
The Personal Approach
The internet is the medium of choice for targeting an audiance and communicating in a more personal and direct manner. Consumers are personally welcomed by their bank online and recieve special offers that suit their financial situation.
The Dialogue
There are million of blogs, forums, discussion groups and social news sites where consumers and stakeholders comment on your product, brands or executives. Since these conversations are taking place anyway, why not move the conversation to your corporate website?
The Marketing Machine
New internet functions like rich internet and online video have served as a catalyst for expressing corporate brand values online. Your company now has all the tools to communicate about recent innovations, product lines and USPs. Due to these developments, your visitors are able to truly experience your brand.
The Integrated-Channel Aproach
As the number of different communications channels rises, so does the challenge of choosing the right medium or media for your message. How and where should you publish your press releases? When and how should you use mobile communications? How should you distribute and promote the latest sustainability report?
The Simplicity
Website usability is still the ticket to the game. As the amount of information and number of functions and tools on corporate websites increase, more effort is needed ot make information searchable, scanable and accessible.
