Publications

In publications you find our articles and a database of corporate best practice websites for inspiration.

Articles - Performance improvement

2008

Turning your corporate website into a success: formulating effective KPIs

Linda Volkers

In previous articles Jungle Rating introduced the internet scorecard methodology, claiming that a sound strategy forms the basis of success. From this strategy one can derive success factors and key performance indicators. These can be...Read More

15 mei 20083302 viewsrating:rating: 4 of 5

2007

Getting started on web performance management

Linda Volkers

One thing is for sure: corporate websites cost money. But what do they yield? More job seekers? Lower costs? A higher profile? A reduction in the number of route descriptions and annual reports sent out? And how do you measure the extent to...Read More

17 september 20072098 viewsrating:rating: 3 of 5

Webanalytics tips for your corporate website

Geert Jan Grimberg

Online marketeers, they live with web statistics. A decrease of 0,34% of visitors can cause serious headaches. The questions is: how important are web stats for an online corporate communications professional? In this article Jungle Rating...Read More

4 september 20072297 viewsrating:rating: 3 of 5