Mobile friendly corporate websites - AEX vs. Bel20
comments: 7A small explorative research by Jungle Rating amongst the largest Dutch and Belgian listed companies shows that seven AEX companies as opposed to zero BEL-20 companies have a mobile friendly corporate website. In this article we explain what a mobile friendly corporate website should be and why we believe you need one.
A small explorative research by Jungle Rating amongst the largest Dutch and Belgian listed companies shows that seven AEX companies as opposed to zero BEL-20 companies have a mobile friendly corporate website. In this article we explain what a mobile friendly corporate website should be and why we believe you need one.
What is a mobile friendly corporate website?
When typing in www.ing.com on a mobile browser the ‘normal’ ING website appears (see screenshot below), including all branding elements, downloads, etc. The mobile friendly page - http://ing.mobi, on the other hand, is very accessible and easy to navigate.
 |
|
| ING.com on mobile browser |
ING.mobi (mobile-friendly) |
.jpg)
Mobile websites for executives and financial stakeholders
A mobile friendly corporate website mainly serves two target groups; your executives and your financial stakeholders. Consider that most of your executives and financial stakeholders are travelling a lot and will have a Blackberry or a smart phone to keep themselves up to date.
Some scenarios
- When the executive team is on a road trip and heading for a meeting with an investment bank they need to check for the latest press releases and the actual stock price to be fully prepared.
- Financial journalists on their way to the half-year results presentation might want to read the press release beforehand.
- A financial analyst on the road might need the phone number of the IR department to ask a question on an article he reads in the newspaper.
A mobile friendly corporate website will certainly help your executive team and financial stakeholders to find relevant financial information quickly and easily.
Explorative research: AEX vs. Bel-20
Jungle Rating visited all corporate websites of the 25 largest Dutch and 19 largest Belgian companies to see whether they have a mobile friendly version of their corporate website, providing:
- share price information
- the latest (financial) press releases
- a financial calendar
- IR contacts
We found that 7 Dutch companies and 0 Belgian companies have a dedicated mobile corporate website, but the available information differs a lot.
| Company |
Share price? |
Press releases? |
Calendar? |
Contact info? |
| DSM |
yes |
yes |
yes |
no |
| Hagemeyer |
yes |
yes |
no |
yes |
| Heineken |
yes |
yes |
yes |
no |
| ING |
yes |
yes |
yes |
yes |
| KPN |
yes |
no |
no |
no |
| TomTom |
yes |
no |
no |
no |
| Wolters Kluwer |
yes |
no |
no |
no |
Table: 7 Dutch companies having a mobile corporate website
- ING has the most complete mobile website, including stock information, press releases, a financial calendar and IR contact information.
- All companies provide topical share price information on their mobile friendly website.
- DSM, Hagemeyer, Heineken and ING provide press releases
- TomTom and Wolters Kluwer only have a mobile share price tool (and nothing else)
Concluding, some companies – like DSM, ING and Heineken - are serving their executives and financial stakeholders with complete information on their mobile friendly website. Companies with a ‘mobile’ share price only seem to miss the chance to provide other relevant topical information, like press releases, a calendar and IR contact information. Jungle Rating therefore believes that a lot of Dutch and Belgian companies can improve the provision of mobile information for these important target groups.
Tips for a mobile friendly corporate website
- Conduct a research among your executive team and financial stakeholders to find out whether they like to have a dedicated mobile website to quickly find topical financial information
- Make sure the mobile version of a corporate website is a stripped off version of the normal corporate website, having:
- a dedicated url (.mobi, /pda). Communicate the existence of this website
-
topical information relevant to investors and press (stock price, press releases, event calendar). Also read last year’s article on mobile devices.
- Visit http://mtld.mobi/emulator.php to see what your corporate website would look like on a mobile phone.