Publications

In publications you find our articles and a database of corporate best practice websites for inspiration.

Articles - Linda Volkers

2010

Internal social media: the least understood hype

75% of the 200 internal communication professionals who attended the Internal Communication in Practice conference in mid-April indicated they had insufficient knowledge to be able to work with social media. The congress – entitled 'Social...Read More

27 april 2010187 viewsrating:rating: 0 of 5

Smart ways to combine research during a web development process

Developing the ultimate website requires good planning and good research. It requires the right method at the right time. And often also the right combination of these two factors. The latter will result in useful insights and ultimately yield...Read More

9 februari 2010122 viewsrating:rating: 0 of 5

2009

To respond or not to respond? Considerations for ORM

To listen, be present and perhaps take action. Key words when it comes to social media and online reputation management (ORM). Easily said, and difficult to dispute. And yet few people actually venture into an active dialogue. How can one best...Read More

17 juni 2009455 viewsrating:rating: 0 of 5

2008

Women, Fire, and Dangerous Things

"Women, Fire, and Dangerous Things"; What does that suggest to you? Most likely not an article about effective information architecture or the title of a book written by George Lakoff unless you are an information architect. Nevertheless, in...Read More

2 september 2008895 viewsrating:rating: 4 of 5

Help, there's a customer on my corporate website!

How do you successfully cater for your customers on your corporate website, ensure that they are partial to your brand and end up at the right place? Customers rarely receive much attention on corporate websites any more. This is a wasted...Read More

9 juli 2008981 viewsrating:rating: 4 of 5

Turning your corporate website into a success: formulating effective KPIs

In previous articles Jungle Rating introduced the internet scorecard methodology, claiming that a sound strategy forms the basis of success. From this strategy one can derive success factors and key performance indicators. These can be...Read More

15 mei 20083302 viewsrating:rating: 4 of 5

Getting your intranet focused: 7 tips for effective personalisation

An average intranet portal of a large international organisation can consist of millions of pages. Key is to increase the relevancy of content. Give employees the opportunities to select the information they need themselves or offer information...Read More

23 januari 20087583 viewsrating:rating: 4 of 5

Microblogging - what is your company doing?

One of the trends these days is getting into an online active dialogue with stakeholders. The corporate communication professional has several online tools at hand. The most important tool is the corporate website, but E-mail, RSS, podcasts and...Read More

8 januari 20082783 viewsrating:rating: 4 of 51 reactie

2007

Getting started on web performance management

One thing is for sure: corporate websites cost money. But what do they yield? More job seekers? Lower costs? A higher profile? A reduction in the number of route descriptions and annual reports sent out? And how do you measure the extent to...Read More

17 september 20072098 viewsrating:rating: 3 of 5

Intranet shops - attracting and engaging employees

Intranets are hardly used for personnel offers and promotion. This is a missed chance, because the intranet offers excellent possibilities for informing, servicing and involving employees. Some marketing insights to establish an effective...Read More

21 augustus 20071584 viewsrating:rating: 3 of 5

Intranet Wikis - the employee is in control

Wikis and other social media are rapidly changing the world of internal communications. The employee is in control and the co-worker has become the expert. Early adaptors like AEP, National Geographic, Microsoft, IBM or ING provide good examples...Read More

10 juli 20072292 viewsrating:rating: 4 of 51 reactie

Seven ways of demonstrating innovation

'Innovation' is often one of the company values. The difficulty is to demonstrate that your company really is ahead of the crowd and is constantly developing and renewing. Read how you can use your corporate website to give more meaning to your...Read More

27 juni 20071764 viewsrating:rating: 4 of 5

How to monitor your intranet performance

Only few organisations are capable or required to demonstrate the ROI of their intranet. Increasing demands on accountability lead to the awareness that the online internal communications can and should be monitored. Web performance management...Read More

24 april 20076977 viewsrating:rating: 4 of 5

Tips for improving your intranet - what works

You can enhance your online internal communications. Just follow the ten tips for tools and services for an effective intranet.Read More

27 februari 20072677 viewsrating:rating: 3 of 51 reactie

2006

The internet presence of Dutch charity organisations

Charity organisations are dealing with high accountability and transparency standards and increasing stakeholder needs to donate online or to subscribe online for voluntary work. In this article Jungle Rating examines the online presence of 11...Read More

12 december 20068270 viewsrating:rating: 4 of 5

The nine pillars of a successful web team

The most successful Web teams build their team structures and their processes on these nine essential competencies. Most corporates have their own internal Internet and Intranet teams. What is the basis for a successful team, and how many FTE do...Read More

16 november 20064955 viewsrating:rating: 4 of 51 reactie

Success factors for implementing self service tools on the intranet

Employee self service is gaining in popularity. Read how employees can be reached by the intranet and how internal communications and HR communications can benefit form the self service insights from the e-commerce world.Read More

20 september 20062819 viewsrating:rating: 2 of 5

Effective writing for the web

Producing legible online content is a discipline in itself. Not only the text is important. The context has to be considered as well: page structure, related pages and links. Moreover, the internet offers various possibilities for enriching your...Read More

5 september 20066888 viewsrating:rating: 4 of 5

Protecting the reputation of your company

Needless to say, a journalist can make or brake your company's reputation. A good relation with journalists is essential. Every journalist is looking for news. Helping him to get the information he needs quickly and in a straightforward and...Read More

22 augustus 20066122 viewsrating:rating: 5 of 5