2009
A good ORM strategy is internally focused
Suppose you have a perfect Online Reputation Management (ORM) strategy. It’s simple (it fits on the back of a cigar box), it has crystal-clear priorities, visionary ideas, and you are fully... Read more
Linda Volkers - Thu 10 Sep 2009
To respond or not to respond? Considerations for ORM
To listen, be present and perhaps take action. Key words when it comes to social media and online reputation management (ORM). Easily said, and difficult to dispute. And yet few people actually... Read more
Linda Volkers - Wed 17 Jun 2009
2008
Women, Fire, and Dangerous Things
"Women, Fire, and Dangerous Things"; What does that suggest to you? Most likely not an article about effective information architecture or the title of a book written by George Lakoff unless you... Read more
Linda Volkers - Tue 2 Sep 2008
Help, there's a customer on my corporate website!
How do you successfully cater for your customers on your corporate website, ensure that they are partial to your brand and end up at the right place? Customers rarely receive much attention on... Read more
Linda Volkers - Wed 9 Jul 2008
Turning your corporate website into a success: formulating effective KPIs
In previous articles Jungle Rating introduced the internet scorecard methodology, claiming that a sound strategy forms the basis of success. From this strategy one can derive success factors and... Read more
Linda Volkers - Thu 15 May 2008
Getting your intranet focused: 7 tips for effective personalisation
An average intranet portal of a large international organisation can consist of millions of pages. Key is to increase the relevancy of content. Give employees the opportunities to select the... Read more
Linda Volkers - Wed 23 Jan 2008
Microblogging - what is your company doing?
One of the trends these days is getting into an online active dialogue with stakeholders. The corporate communication professional has several online tools at hand. The most important tool is the... Read more
Linda Volkers - Tue 8 Jan 2008
2007
Getting started on web performance management
One thing is for sure: corporate websites cost money. But what do they yield? More job seekers? Lower costs? A higher profile? A reduction in the number of route descriptions and annual reports... Read more
Linda Volkers - Mon 17 Sep 2007
Intranet shops - attracting and engaging employees
Intranets are hardly used for personnel offers and promotion. This is a missed chance, because the intranet offers excellent possibilities for informing, servicing and involving employees. Some... Read more
Linda Volkers - Tue 21 Aug 2007
Intranet Wikis - the employee is in control
Wikis and other social media are rapidly changing the world of internal communications. The employee is in control and the co-worker has become the expert. Early adaptors like AEP, National... Read more
Linda Volkers - Tue 10 Jul 2007
Seven ways of demonstrating innovation
'Innovation' is often one of the company values. The difficulty is to demonstrate that your company really is ahead of the crowd and is constantly developing and renewing. Read how you can use... Read more
Linda Volkers - Wed 27 Jun 2007
How to monitor your intranet performance
Only few organisations are capable or required to demonstrate the ROI of their intranet. Increasing demands on accountability lead to the awareness that the online internal communications can and... Read more
Linda Volkers - Tue 24 Apr 2007
Tips for improving your intranet - what works
You can enhance your online internal communications. Just follow the ten tips for tools and services for an effective intranet. Read more
Linda Volkers - Tue 27 Feb 2007
2006
The internet presence of Dutch charity organisations
Charity organisations are dealing with high accountability and transparency standards and increasing stakeholder needs to donate online or to subscribe online for voluntary work. In this article... Read more
Linda Volkers - Tue 12 Dec 2006
The nine pillars of a successful web team
The most successful Web teams build their team structures and their processes on these nine essential competencies. Most corporates have their own internal Internet and Intranet teams. What is... Read more
Linda Volkers - Thu 16 Nov 2006
Success factors for implementing self service tools on the intranet
Employee self service is gaining in popularity. Read how employees can be reached by the intranet and how internal communications and HR communications can benefit form the self service insights... Read more
Linda Volkers - Wed 20 Sep 2006
Producing legible online content is a discipline in itself. Not only the text is important. The context has to be considered as well: page structure, related pages and links. Moreover, the... Read more
Linda Volkers - Tue 5 Sep 2006
Protecting the reputation of your company
Needless to say, a journalist can make or brake your company's reputation. A good relation with journalists is essential. Every journalist is looking for news. Helping him to get the information... Read more
Linda Volkers - Tue 22 Aug 2006