Today, all corporates are expected to present a clear vision. How do they view the future of their organization? How do they view the market and their position in it? This certainly holds true for the major energy suppliers. They play a key role in the future of our planet and show online that they take this role seriously. Their activities can be an inspiration for every corporate website. Learn from a number of online best practices of key energy suppliers:
Vision conveyed through online and social media
Energy suppliers bear great responsibility. It is therefore an absolute must that they exhibit a sense of responsibility. It is no longer sufficient to call for everything to become greener. After all, energy suppliers should be the absolute specialists in reducing CO2 emissions. In this article, we’ll cover a few excellent examples of how they convey their future vision and plans.
www.shell.com
Shell assumes its responsibility and also shows its vision of the future online. Shell looks ahead until 2050 by means of an interactive application. It takes a look at the future demand for energy, the development of the global population and the existing reserves. Shell predicts the future by means of two potential scenarios. Shell is thus able, in a realistic and convincing manner, to convey the importance of focusing on sustainable energy sources. Moreover, this enables Shell to establish itself as an expert in the field.
Chevron also takes the energy challenge seriously and makes use of the online channel’s social potential. Together with The Economist, Chevron launched the ‘Will you join us’ platform, in which they engage in discussion with users and experts. Chevron also offers its own vision on developments regarding the demand for energy, world population and the political spectrum. In addition, Chevron gives consumers tips on how to use less energy.
www.willyoujoinus.com
The energy giants’ plan of action
Having a clear view of matters is a good first step. Subsequently, it’s important to explain which concrete steps one intends to make. In other words, total C02 emissions should be reduced, but how exactly are we going to achieve that?
The Swedish company Vattenfall indicates clearly how emission reduction should take place. Its website outlines the company’s emission prediction for each sector in 2030. Vattenfall then shows how much potential it feels each sector has to reduce emissions. An enlightening and concrete example of the possibilities.
www.vattenfall.com
An awareness of the amount of emissions that need to be reduced per sector begs the following question: which technology are we going to use to achieve this? On their website, Nuon offers an effective visual overview of its present and future activities in the areas of solar energy, wind energy and future power stations. Nuon thus emphatically manifests itself in the area of sustainable energy.
www.nuon.nl
In conclusion
What can you learn from the way in which major suppliers communicate online about the energy issue? First of all, that they seem to be increasingly accepting their responsibility and that they want to convey this clearly by means of an online channel. Many suppliers show, with the help of impressive visual applications, that they feel strongly about sustainability. The second lesson is that fortunately the aforementioned parties really do understand the need for a content-based approach. They make use of online opportunities to communicate their visions and ways of conducting business in a creative and concrete manner. Which is why they serve as an example for every corporate website.
3549 views|
0 Comments|
|
Add to social bookmarking
Comments on this article
There are no comments yet on this article
Commments form