November
Google Sidewiki turns corporate websites into social platforms
Everywhere on the internet, something can be posted about your brand or organization that may have an impact on your overall reputation. Since recently, even your own corporate website is no... Read more
Matthijs van Gaalen - Thu 19 Nov 2009
Recruitment websites in 2015: what does the future hold?
What will recruitment websites look like in 2015? What can job applicants expect? At present, the quality of recruitment websites still leaves a lot to be desired. Nevertheless, there are still... Read more
Saskia Aalberts - Tue 3 Nov 2009
September
A good ORM strategy is internally focused
Suppose you have a perfect Online Reputation Management (ORM) strategy. It’s simple (it fits on the back of a cigar box), it has crystal-clear priorities, visionary ideas, and you are fully... Read more
Linda Volkers - Thu 10 Sep 2009
Annual report: Necessity, Explanation and Pride
It’s September, the nights are getting longer and the company’s figures are starting to take shape. In short, for many companies the annual report season has dawned again. Read more
Geert Jan Grimberg - Wed 9 Sep 2009
August
The 2009 annual report season: Are you ready?
For many companies, 2009 will ultimately go down in ‘the books’ as a turbulent year. And in a period of a few months it will be time again to publish company results. The 2009 annual report... Read more
Bart ter Steege - Tue 11 Aug 2009
July
Responsibility on corporate sites: precaution rather than looking ahead
Listed companies play it safe. They frequently use their corporate websites to protect themselves, rather than communicating their ambitions for the future. This emerged from Jungle Minds’... Read more
Saskia Aalberts - Wed 15 Jul 2009
June
To respond or not to respond? Considerations for ORM
To listen, be present and perhaps take action. Key words when it comes to social media and online reputation management (ORM). Easily said, and difficult to dispute. And yet few people actually... Read more
Linda Volkers - Wed 17 Jun 2009
May
Business case for the corporate website
Most corporate website projects lack a solid business case. Organizations consider it awkward to express the benefits of online corporate communication in terms of money and therefore tend to... Read more
Robert Jan van Nouhuys - Tue 19 May 2009
April
ORM: more than just setting things right
Managing your online reputation is more than just monitoring negative messages in social media and responding to them. Or keeping your search engine results clean of negative reporting (search... Read more
Matthijs van Gaalen - Tue 7 Apr 2009
March
Four important insights for communicating CSR online
Corporate Social Responsibility (CSR) – as a corporate, there’s just no way of avoiding it these days. In order to demonstrate your company’s responsibility towards other people, the... Read more
Kars Kingma - Wed 25 Mar 2009
February
Effective recruiting via a weblog
I recently read the following on a site: 'Working at company X is characterized by collaboration, development and respect.' Unfortunately, these kinds of platitudes are frequently found on... Read more
Saskia Aalberts - Tue 24 Feb 2009
January
Future corporate vision, expressed online
Today, all corporates are expected to present a clear vision. How do they view the future of their organization? How do they view the market and their position in it? This certainly holds true... Read more
Bart ter Steege - Tue 27 Jan 2009
An easy way to discover who your website visitors are
A good corporate website is an essential tool for informing your stakeholders. But which stakeholders are actually visiting the website, and for what reasons? What wishes and expectations do... Read more
Nicoline van Elten - Sun 4 Jan 2009