Publications

In publications you find our articles and a database of corporate best practice websites for inspiration.

Articles - 2009

november

Google Sidewiki turns corporate websites into social platforms

Matthijs van Gaalen

Everywhere on the internet, something can be posted about your brand or organization that may have an impact on your overall reputation. Since recently, even your own corporate website is no longer a safe haven. It has been transformed into a...Read More

19 november 2009212 viewsrating:rating: 5 of 5

Recruitment websites in 2015: what does the future hold?

Saskia Aalberts

What will recruitment websites look like in 2015? What can job applicants expect? At present, the quality of recruitment websites still leaves a lot to be desired. Nevertheless, there are still plenty of opportunities for satisfying online...Read More

3 november 2009267 viewsrating:rating: 0 of 5

juli

Responsibility on corporate sites: precaution rather than looking ahead

Saskia Aalberts

Listed companies play it safe. They frequently use their corporate websites to protect themselves, rather than communicating their ambitions for the future. This emerged from Jungle Minds’ preliminary research for the 2009 FD Henri Sijthoff...Read More

15 juli 2009397 viewsrating:rating: 1 of 52 reacties

juni

To respond or not to respond? Considerations for ORM

Linda Volkers

To listen, be present and perhaps take action. Key words when it comes to social media and online reputation management (ORM). Easily said, and difficult to dispute. And yet few people actually venture into an active dialogue. How can one best...Read More

17 juni 2009455 viewsrating:rating: 0 of 5

mei

Business case for the corporate website

Robert Jan van Nouhuys

Most corporate website projects lack a solid business case. Organizations consider it awkward to express the benefits of online corporate communication in terms of money and therefore tend to conveniently omit it. That’s a missed opportunity....Read More

19 mei 2009974 viewsrating:rating: 0 of 5

april

ORM: more than just setting things right

Matthijs van Gaalen

Managing your online reputation is more than just monitoring negative messages in social media and responding to them. Or keeping your search engine results clean of negative reporting (search engine reputation management). Online reputation...Read More

7 april 2009618 viewsrating:rating: 4 of 5

maart

Four important insights for communicating CSR online

Kars Kingma

Corporate Social Responsibility (CSR) – as a corporate, there’s just no way of avoiding it these days. In order to demonstrate your company’s responsibility towards other people, the environment and business operations, you have to...Read More

25 maart 2009699 viewsrating:rating: 5 of 5

februari

Effective recruiting via a weblog

Saskia Aalberts

I recently read the following on a site: 'Working at company X is characterized by collaboration, development and respect.' Unfortunately, these kinds of platitudes are frequently found on recruitment sites under navigation items such as 'our...Read More

24 februari 2009787 viewsrating:rating: 0 of 5

januari

Future corporate vision, expressed online

Bart ter Steege

Today, all corporates are expected to present a clear vision. How do they view the future of their organization? How do they view the market and their position in it? This certainly holds true for the major energy suppliers. They play a key role...Read More

27 januari 20093592 viewsrating:rating: 3 of 5

An easy way to discover who your website visitors are

Nicoline van Elten

A good corporate website is an essential tool for informing your stakeholders. But which stakeholders are actually visiting the website, and for what reasons? What wishes and expectations do website visitors have, and to what extent is the...Read More

4 januari 2009545 viewsrating:rating: 4 of 5