Articles

June

To respond or not to respond? Considerations for ORM

To listen, be present and perhaps take action. Key words when it comes to social media and online reputation management (ORM). Easily said, and difficult to dispute. And yet few people actually... Read more

Linda Volkers - Wed 17 Jun 2009

May

Business case for the corporate website

Most corporate website projects lack a solid business case. Organizations consider it awkward to express the benefits of online corporate communication in terms of money and therefore tend to... Read more

Robert Jan van Nouhuys - Tue 19 May 2009

April

ORM: more than just setting things right

Managing your online reputation is more than just monitoring negative messages in social media and responding to them. Or keeping your search engine results clean of negative reporting (search... Read more

Matthijs van Gaalen - Tue 7 Apr 2009

March

Four important insights for communicating CSR online

Corporate Social Responsibility (CSR) – as a corporate, there’s just no way of avoiding it these days. In order to demonstrate your company’s responsibility towards other people, the... Read more

Kars Kingma - Wed 25 Mar 2009

February

Effective recruiting via a weblog

I recently read the following on a site: 'Working at company X is characterized by collaboration, development and respect.' Unfortunately, these kinds of platitudes are frequently found on... Read more

Saskia Buijl - Tue 24 Feb 2009

January

Future corporate vision, expressed online

Today, all corporates are expected to present a clear vision. How do they view the future of their organization? How do they view the market and their position in it? This certainly holds true... Read more

Bart ter Steege - Tue 27 Jan 2009

An easy way to discover who your website visitors are

A good corporate website is an essential tool for informing your stakeholders. But which stakeholders are actually visiting the website, and for what reasons? What wishes and expectations do... Read more

Nicoline van Elten - Sun 4 Jan 2009