Publications

In publications you find our articles and a database of corporate best practice websites for inspiration.

Articles - 2008

december

Which hat does a CEO wear online?

Geert Jan Grimberg

According to the OSIRIS database there are about 46,000 listed companies in the world. This means that there are at least as many CEOs who must answer to shareholders. Frequently, CEOs do not have a very prominent presence on corporate websites....Read More

2 december 2008487 viewsrating:rating: 2 of 5

november

Jungle Rating from now on Jungle Minds

Geert-Jan Smits

We launched Jungle Rating eight years ago. There seemed to be a demand for an independent agency that helps companies improve their online results. Our challenge was to lay bare the laws of the internet.Read More

25 november 20081209 viewsrating:rating: 2 of 5

Communication as First Aid in damaged reputation

Saskia Aalberts

Nowadays, everyone demands respect. As if you were automatically entitled to it. My grandmother used to say that you had to earn respect. I think the same holds true for trust. That, too, is something you have to earn. In the case of companies,...Read More

11 november 2008969 viewsrating:rating: 3 of 5

oktober

Online recruitment: employees as recruiters

Bart ter Steege

Enabling people to get in direct contact with each other without the need of an intermediary. That's the amazing power of the internet. It has enabled the web to impact our daily lives in a major way. Until now, however, online recruitment...Read More

28 oktober 20081387 viewsrating:rating: 0 of 5

Local co-creation

Sebastiaan van Rijsewijk

"Increase efficiency of council meetings and involve citizens more in local politics." This is on the wish list of many municipal councillor. Increasing the efficiency of council meetings isn't in the cards for the time being, but more and more...Read More

14 oktober 2008613 viewsrating:rating: 0 of 5

september

Internet and sustainability: remain silent, listen or engage in dialogue?

Geert Jan Grimberg

In recent weeks, electronics manufacturers in particular have stood in their self-created spotlight. In late August, alarming reports emerged about mountains of computers, TVs and other products dumped in African countries. And on 16 September,...Read More

29 september 2008808 viewsrating:rating: 4 of 5

The online news environment of the future

Saskia Aalberts

Journalists are lazy and like to take the easy way out. Or so I’ve been told. In any case, they always have tight deadlines. If you want them to write about your company, you’ll therefore have to make it as easy as possible for them. The...Read More

16 september 20082032 viewsrating:rating: 0 of 5

Women, Fire, and Dangerous Things

Linda Volkers

"Women, Fire, and Dangerous Things"; What does that suggest to you? Most likely not an article about effective information architecture or the title of a book written by George Lakoff unless you are an information architect. Nevertheless, in...Read More

2 september 2008895 viewsrating:rating: 4 of 5

augustus

Create an online bond with your applicant

Bart ter Steege

Declining economy or not, starters with a high level of education still have their pick on the employment market. Job offers are plentiful and starters are critical. The question is how can employers lock in starters exploring the job scene....Read More

19 augustus 20081952 viewsrating:rating: 4 of 51 reactie

The online annual report's catch-up race

Geert Jan Grimberg

The 2007 annual report season has just come to a close. Most companies are now publishing their second-quarter figures. This is an opportunity for Jungle Rating to look back briefly at the recent online annual report season. This year, we once...Read More

5 augustus 20087937 viewsrating:rating: 3 of 5

juli

Good usability of Rich Internet Applications

Nicoline van Elten

Website visitors are becoming more and more visually oriented and expect companies to cater for that. Rich Internet Applications (abbreviated as RIA's), sometimes referred to as interactive internet applications, respond directly to the...Read More

22 juli 20081546 viewsrating:rating: 4 of 5

Help, there's a customer on my corporate website!

Linda Volkers

How do you successfully cater for your customers on your corporate website, ensure that they are partial to your brand and end up at the right place? Customers rarely receive much attention on corporate websites any more. This is a wasted...Read More

9 juli 2008981 viewsrating:rating: 4 of 5

juni

Sponsoring and the role of the website

Kars Kingma

The months during which the great sports events take place are already underway. Euro 2008 and Wimbledon are in full swing and the Olympic Games are just around the corner. Such events are usually sponsored by large corporations. For this...Read More

26 juni 20081321 viewsrating:rating: 4 of 5

The credit crisis: online transparency not yet optimal

Geert Jan Grimberg

Nearly a year ago the first rumours about the credit crisis surfaced. In the meantime, banks and insurers had to write down some $ 380 billion. A good time to examine how the world’s largest banks and insurers use the internet – also in less...Read More

10 juni 20085947 viewsrating:rating: 1 of 5

mei

Results of the preliminary research conducted for the 2008 FD Henri Sijthoff-Prijs prize

Saskia Aalberts

Small-cap companies lag behind in the quality of their online financial communications compared to mid caps and large caps. This can be concluded from preliminary research conducted by Jungle Rating for the 2008 FD Henri Sijthoff Prize. We...Read More

28 mei 20083975 viewsrating:rating: 0 of 5

Turning your corporate website into a success: formulating effective KPIs

Linda Volkers

In previous articles Jungle Rating introduced the internet scorecard methodology, claiming that a sound strategy forms the basis of success. From this strategy one can derive success factors and key performance indicators. These can be...Read More

15 mei 20083302 viewsrating:rating: 4 of 5

april

Effective usability testing for Intranet

Nicoline van Elten

Intranet plays a vital role in informing and empowering employees. But surprisingly, many companies still do not pay enough attention to the usefulness and usability of their intranet. Testing the usability of intranet needs a different approach...Read More

15 april 20086176 viewsrating:rating: 4 of 5

maart

How to make an exponential success of your recruitment viral

Saskia Aalberts

Do you want to increase the number of visitors to your recruitment website? Do you want to get more, or at least better, applications? Launch a viral recruitment campaign! Learn from the cases of Reed Business and Tele2. What made their virals...Read More

31 maart 20085882 viewsrating:rating: 4 of 5

Listed football clubs: assessing their online financial communication

Kars Kingma

There is a lot to do about the AFC Ajax lately. Latest years' results are disappointing, there is a lot of criticism on the clubs management and there is doubt whether to stay listed on the Amsterdam stock exchange. Developments like these are...Read More

19 maart 20086628 viewsrating:rating: 4 of 52 reacties

februari

Internet professionals: Get 5 tips from Clinton and Obama!

Geert Jan Grimberg

The US presidential elections are dominating the media these months. Research by E-marketer shows that this year, approx. 24% of all American adults will check the internet for information on the presidential campaign. This made me wonder how...Read More

19 februari 20085745 viewsrating:rating: 4 of 53 reacties

9 valuable tips to save money on online recruitment

Saskia Aalberts

Tired of always having to call in expensive recruitment agencies? Improve your corporate recruitment website and bring in your own candidates. Jungle Rating provides you with 9 valuable tips that will save you money.Read More

5 februari 20085266 viewsrating:rating: 4 of 51 reactie

januari

Getting your intranet focused: 7 tips for effective personalisation

Linda Volkers

An average intranet portal of a large international organisation can consist of millions of pages. Key is to increase the relevancy of content. Give employees the opportunities to select the information they need themselves or offer information...Read More

23 januari 20087583 viewsrating:rating: 4 of 5

Microblogging - what is your company doing?

Linda Volkers

One of the trends these days is getting into an online active dialogue with stakeholders. The corporate communication professional has several online tools at hand. The most important tool is the corporate website, but E-mail, RSS, podcasts and...Read More

8 januari 20082783 viewsrating:rating: 4 of 51 reactie