The development of the digital economy occurs in waves. The first wave was the digitization of content in the 90s of the last century. The second wave was the arrival of e-commerce around the year 2000. The third wave was caused by the … Read more ›
How can a company distinguish itself in 2013 by the use of digital channels? Jungle Minds examined it for the Dutch market. The internet consultancy agency had 22 interviews with top e-commerce and online marketing managers of … Read more ›
Changing existing traditional organizations to a social business requires a long-term vision and approach. The right corporate culture, involvement of top management and social media activities integrate with the business objectives … Read more ›
As soon as consumers feel the slightest tingling to buy, they immediately reach for their smartphones or tablets. Google calls this the ‘Zero Moment of Truth’: the very first moment of contact with the product – before consumers … Read more ›
How are we responding to the proliferation of more than 400 different sizes of smartphones, tablets and screens? Right now, the focus is on how to design smaller and more compact devices. But there is also a trend towards producing … Read more ›
Today’s retailers are under pressure. Not only because of the economic situation and reduced consumer spending, but also because the internet has hugely increased competition. The danger is multi-pronged: pure e-tailers, new foreign … Read more ›
It is common knowledge that fewer PCs are being sold because of the huge popularity of tablets. This is why, more than ever, it is essential to examine whether your website is optimized for these intelligent touch interactions and … Read more ›
The logic behind f-commerce is simple: ‘Fish where there are fish.’ If your target group is on Facebook, then take your shop to Facebook. F-commerce has recently developed at a rapid pace. In short: time for an overview of … Read more ›
DSM’s financial website was awarded first place following research into the quality of all Dutch listed companies’ online financial communications. This was revealed by research conducted on behalf of Het Financieele Dagblad within … Read more ›
Native apps and mobile websites both have advantages and disadvantages. To get a clear picture, my colleague Bart ter Steege outlined the advantages and disadvantages of a mobile site versus a (native) app last year in a series of … Read more ›