The results of the preliminary research for the FD Henri Sijthoff-Award have been announced. Please have a look at the most important findings and the list of selected companies.
Jungle Minds investigates the quality of the online financial communication of all listed companies in the Netherlands on a yearly basis. This research is part of the overall Henri Sijthoff-Award for the best financial communication awarded by Het Financieele Dagblad.
Jungle Minds has analyzed public listed companies on a set of 10 main criteria. The forty top scoring websites will be analyzed on a more extensive set of criteria in the main research. This main research will determine which company has the best online financial communication.
Websites selected for main research
This year, multiple companies reached the same score in the preliminary research. Therefore Jungle Minds needed to include 41 companies in the FD Top-40 of this edition. The company with the lowest overall score in the main research will be excluded from the FD Top-40.
|The 41 selected companies|
|Ahold, Kon.||BAM Groep, Kon.(was AEX)|
|Akzo Nobel||BinckBank *|
|ArcelorMittal||Delta Lloyd Groep|
|ASML Holding||Heijmans *|
|Boskalis Westminster. ,Kon. *||Imtech|
|ING Groep||Ten Cate, Kon.|
|KPN, Kon.||USG People|
|Philips, Kon.||Vopak, Kon.|
|Randstad||Wessanen, Kon. *|
|Royal Dutch Shell||Other Funds|
|Macintosh Retail Group *|
|ProLogis European Properties|
|Sligro Food Group|
*new in the Top-40
Small improvements in the online financial communication compared to 2010
On average the quality of the online financial communication has risen slightly. Also within the separate indices it seems like developments have been small. The AEX sees a small decline, while Midkap and ‘Other funds’ have made some improvements.
Limited growth in in-depth financial communication
The development that the online financial communication has made this year seems to come primarily from a more interactive way of communicating existing content. For example through video and the use of Social Media to spread financial news. When it comes to more in-depth communication, companies still score moderately on categories such as company- and stock information, which are often not complete or insufficient.
Increasing use of visuals in online annual reports
Like in previous years the number of online annual reports has risen. Especially within the Midkap and ‘Other Funds’ categories the number of online reports has increased. Even though this development seems to stagnate for AEX companies, the existing online reports are getting increasingly visual and interactive. More and more users are welcomed by a short recap of the year. Either in video or through an infographic.
All AEX companies provide news and press releases in full HTML
For the first time in nine editions all companies that are listed on the AEX provide their press releases in HTML. This implies that visitors do not have to open the press release as a PDF-file, but that they can immediately read the press release when on the website. Besides this, newscentres on the corporate website are becoming increasingly dynamic through the use of video and visuals.