In 2006 Jungle Rating was on top of all trends in online corporate communications. In this newsletter we will refresh your memory and provide you with an overview of the main developments, issues and trends for corporate websites. We also invite you to share your thoughts with us and determine the content of our newsletter in 2007.
A successful website requires optimal accessibility. How to effectively guide your visitors from the homepage to the information they are looking for? Moreover read our tips on how to improve writing for the web.
Ways to personalise your website
Personalisation is again seen as the trend for 2007. More and more corporate websites will be tuned to the specific needs of a certain visitor. Think of SMS alerts, RSS feeds, personalised reports, or a corporate shopping cart. But also consider the way your corporate website appears on mobile devices.
Using visuals, video and rich internet
The main goal of a corporate website is to inform the visitor. Contrary to commercial websites that aim for lead generation or even sales. From a historic perspective this resulted in text-based websites with little use of visuals. In the following series of articles we explained how to effectively and functionally use multimedia on a corporate website.
- How to use visuals and video on a corporate website?
- How to use video on a corporate website?
- Take your chance with RIA
How to keep the website effective?
The corporate website of TNT was ranked highest by both Jungle Rating and Hallvarsson & Halvarsson this year. Their Internet manager explains that a successful web team is based on nine pillars.
Another way to ensure the effectiveness of your corporate website is regular research. Jungle Rating provides you with practical tips and tricks.
Communicating with different corporate stakeholders
Most corporate stakeholders have their own section on your corporate website. Think of the Press section for journalists, ‘Careers’ for job seekers or ‘Sustainability’ for those interested in corporate social responsibility. How to effectively communicate with them? What do they expect to find on your website?
Your own employees make up another important stakeholder group. For them, most listed companies have an intranet. As on a corporate website, personalisation is an important trend.
- Protecting the reputation of your company
- Online recruitment – the secrets to success
- Online recruitment – even more secrets to success
- Online sustainability reporting – Europe’s largest companies
- 20 valuable tips for online sustainability communications
- Success factors for implementing self service tools on the intranet
We hope you have appreciated our newsletters in 2006. In the upcoming year we will keep informing you on trends and developments. Topics will be amongst others the HTML annual report, reputation management, web performance management and intranet. And of course we will share the findings of our annual research with you. In 2007 we will again assess the quality of online financial communication as part of the Henri Sijthoff-Prijs. And we will repeat our study of the quality of online sustainability reporting.
On which topics would you like to read more? Let us know through the option ‘Plaats een reactie / post a comment’ and maybe one of our upcoming newsletters will treat this subject.