Publications

Articles

HEINEKEN BEST ONLINE FINANCIAL COMMUNICATIONS

This year, Jungle Minds has once again carried out the “Online Financial Communication Benchmark” for 2013 within the context of the FD Henri Sijthoff prize. The FD newspaper (“Financieele Dagblad”) has awarded this prize since 1954 with the goal of stimulating improved financial ...Lees verder

THE INSTAGRAMIFICATION OF THE WEBSTORE

Each day, 500 million images are uploaded and shared on social media such as Pinterest, Twitter, or Instagram. Quite often some photos taken by users are of themselves or their most recent purchase. This article describes the opportunities that these user generated photos have for webstores.Lees verder

DIGITAL DISRUPTION: START EACH DAY FRESH

Companies often ask us to assist them with their digital strategy. In many cases, they are referring to a channel strategy. The goal is to set up the digital channel as efficiently and effectively as possible so that it delivers the optimum contribution to the business objectives. However, in ...Lees verder

WIN THE HEART OF THE CUSTOMER WITH A BRANDED UTILITY

In recent years, we have seen strong growth in the supply of digital services for offline oriented companies. Most people are aware of the best examples, such as Appie from Albert Hein and Nike+ from Nike. Other “offline” brands are plunging into the fray with similar branded utilities. So, ...Lees verder