Clients

Client case: ING Bank

Challenge

How can we deploy the internet, email and call centre to create a new proposition for investors with above-average assets (affluent clients)?

Approach

• Develop a new proposition for affluent banking by means of the so-called 'pressure cooker method' in three months time.
• Develop and design a client strategy in which the internet plays a prominent role.

Visible results

An integrated multi-channel concept for ING Bank Personal Banking that enables a more personal service for clients now and in the future.

Client case: Schiphol Group

Challenge

How do we translate the new internet strategy into a prioritized Schedule of Requirements and a related interaction design for the Schiphol.nl website?

Approach

• Conduct an internal and external analysis for the following target groups: consumers, B2B, employees, job-seekers, neighbouring residents and corporate stakeholders.
• Translate into a concrete Schedule of Requirements for the new website.
• Develop a user-friendly and effective website design.
• Supervise and manage the entire design trajectory.

Visible results

A crystal-clear interaction design that optimally serves the target groups, both from a business and user vantage point. Moreover, Schiphol now has a development path for new content and functionalities for the medium to long term.

Client case: OCW (Dutch Ministry of Education, Culture and Science)

Challenge

How do we develop a web analysis platform to provide better measurability of the departmental website?

Approach

• Conduct an inside-out analysis: interviews with internal stakeholders and analysis of strategic documents.
• Identify success factors and KPIs with internal stakeholders.
• Develop reporting formats for various management levels.
• Provide guidance and support to Communication Services during the implementation.
• Fine-tune the internet strategy.

Visible results

Clear and measurable objectives based on the web strategy and convenient reporting formats that enable OCW to continuously monitor the website’s effectiveness and carry out necessary improvement measures.

Client case: Rijkswaterstaat (Ministry of Water Management)

Challenge

Develop a complete online communication strategy that helps realize the organizational objectives for 2012, taking several policy decisions into account.

Approach

• Internal analysis: interviews with stakeholders from all levels off the Ministry organization.
• External analysis: best practice and trends study.
• Develop an integrated strategy for internet and intranet.
• Create support through work sessions.
• Translate the online strategy into an internet scorecard (link > http://www.jungleminds.com/services/strategy/internet_scorecard)

Visible results

Clear direction for development of digital media, with progress made measurable through an internet scorecard.

Client case: KPN

Challenge

How to create an ultimate user experience for all visitors and a 'top of the bill' corporate website, that conveys the brand identity and internet strategy of KPN.

Approach

• Determine an online strategy based on internal analyses and competition analyses (nationally and internationally).
• Develop corporate personas and translate their expectations to a requirements document.
• Guide design and building project.

Visible results

A complete new corporate website that exceeds expectations of stakeholders on content and look & feel of the website.

Client case: Deli XL

Challenge

How do we utilize the internet channel to reduce costs, increase revenue and tighten customer relations?

Approach

• Develop an innovative internet strategy, business case and multiple year planning
• Concept and realization: requirements, personas, selection of development partner, interaction design, visual design, copy writing, photography and implementation
• Program management for the whole project until realization
• Inspire and train employees of Deli XL

Visible results

• www.delixl.nlas source of inspiration on food, with a close connection to the order process
• The incidental visitor looking for inspiration and the frequent buyer are served personally
• Open content platform for suppliers
• Internet scorecard

Client case: Forbo Flooring

Challenge

Optimize the worldwide online presence of Forbo Flooring, with a user-centric perspective.

Approach

• Obtain internal and external insights: focus groups, interviews, benchmark and online surveys
• Develop worldwide information architecture and URL-strategy
• Develop functional design and interaction design

Visible results

Clear functional and interaction design that can be translated by designers and builders to a new and effective website concept worldwide.

Client case: Interpolis

Challenge

Develop an state-of-the-art proposition for the young adults sector, taking into account that Rabobank will be the main distribution channel – beside the internet – for the products of Interpolis. Observe trends in internet and insurance and incorporate these in the proposition.

Approach

• Internal workgroups and client panels
• Consult with a small committee and work together with a creative agency
• Test concepts (new products, new insights) with video and demo websites shown to target groups
• Evaluation and impact analysis for the organization

Visible results

Presentation to board of directors with findings of market testing. Proposition for integrating new products in current product portfolio of Interpolis / Rabobank

Client case: Interpolis

Challenge

What is the role of Delta Lloyd (Digital Domain) in the interplay between the Insurer, the Intermediairs and the Insured? Perspective on 2013, taking into account the role of direct channels and the dynamic distribution structure of the world of insurance.

Approach

• Workshops with Intermediairs
• Workshops with internal stakeholders Delta Lloyd
• Meetings with work group
• Testing of concepts with internal stakeholders
• Testing of developed ideas with board of directors

Visible results

Four scenarios were illustrated with four videos. It showed the same person in four stages of life. In every phase direct or indirect contact moments with Delta Lloyd were pictured.