Recent articles
Online annual reports for dummies and iPadders
In 2011 there were more, but luckily also better, online annual reports. How can companies make optimal use of the features available in online reports? What makes visitors, who come in all shapes and sizes, happy? Following are three interesting...Read More
28 juli 2011710 views
Results preliminary research FD Henri Sijthoff-Award 2011
The results of the preliminary research for the FD Henri Sijthoff-Award have been announced. Please have a look at the most important findings and the list of selected companies.Read More
30 juni 2011374 views
Digital opportunities in mum marketing
Whether she’s a super mum, a slummy mummy or just a good-enough-mum, almost every mother is online. She gathers information, gets advice, or buys baby and children’s products. What does she encounter there? What disappoints her? And, above all:...Read More
14 april 2011648 views
Social media applied in every stage of the purchasing process
2010 was the year that social media definitely established itself in the e-commerce landscape. The various social platforms have been viewed as the ‘great new promise’ for web shoppers for quite some time. But now, clever applications have been...Read More
14 februari 2011763 views
Say more with infographics
A picture is worth a thousand words. Infographics combine word and image and thus probably convey even more. Infographics are gaining momentum. A look at Google Trends shows their spectacular rise since 2009. This article will present an overview of...Read More
15 december 20101862 views